Lauren Edmonds
Senior Director, Applied Insights
Lauren Edmonds serves as Senior Director of EAB’s Applied Insights services, where she leads the application of our research-driven insights to partners’ unique questions. Her portfolio includes our Market Insights offerings, assessments to match partner needs with relevant tactics, and on-demand responses to partner inquiries.
Lauren’s research specializes in professional, online, and adult program development; market assessment analytics; and adult learner enrollment strategy. She frequently advises our partners on building market-responsive portfolios and aligning offerings to today’s students’ needs.
Before coming to EAB, Lauren conducted research at a pro-social marketing firm. She got her start in higher education research as an undergraduate evaluating and implementing campus sustainability efforts.
She is working on her MBA at the University of Illinois after years of upholding the iMBA as a model for adult-friendly design, and can now report the program is as good in practice as it was in theory. Lauren earned a dual Bachelor of Arts in International Relations and Environmental Policy from the College of William and Mary, where she received the Algernon Sydney Sullivan Award, Ewell Award, and the Lauren Burns Award for Environmental Science.
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Areas of Expertise
- Marketing and Enrollment, Professional and Adult Education, Strategy
- Specialties
- Alternative Credentials, Emerging Fields and New Skills, Future Growth Opportunities, Market Research, Pricing