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Blogs
The recent Supreme Court decision on affirmative action has many HBCU leaders wondering whether they’ll see an influx of enrollment for fall 2024. And while I don’t have a crystal ball to tell me exactly how the impacts of the ruling will play out, one thing is clear: this cycle will be an especially important time for HBCU enrollment leaders to double down on the messaging and marketing strategies that can help them best engage prospects.
Blogs
Many colleges have seen an increase in applications in recent years, even as the number of college-bound students has decreased. This, along with persistent staffing issues within admissions teams, has led some enrollment leaders to question whether it is worth allocating scarce resources to drive further application growth.
Blogs
ChatGPT helps users avoid cumbersome ads and quickly consolidate results for simple inquiries. It can help you overcome writer’s block and even reinvigorate your strategy sessions. If you’ve never used ChatGPT before, I’ll show you how to get started.
Blogs
Here are three key insights for enrollment leaders about recruiting this new generation of students.
Blogs
Explore three tried-and-true methods that universities have used to mitigate summer melt, which can also be valuable in reducing move-in melt.
Blogs
While understanding demographic decline is useful, it’s only one component of the enrollment equation. Adding in the context of changing college-going rates and market share trends allows higher ed enrollment leaders to uncover a fuller picture.
Blogs
As Vice President for Enrollment Management at Auburn University, Dr. Gaymon has championed several initiatives that have fostered a culture of adaptability and positively influenced enrollment at AU. Here are her lessons for other enrollment leaders.
Blogs
The remarkable convergence of crises our nation has faced since the start of the pandemic has amounted to a stress test for higher education, revealing strengths and vulnerabilities that previously went unnoticed, were underestimated, or were perhaps misunderstood.
Blogs
We recently analyzed millions of student records to assess the value of contacting students via multiple email addresses in enrollment marketing campaigns. Here’s what we learned.
Blogs
With the FAFSA set for some substantial changes in the 2024-2025 academic year, t’s not too early to think about how this will impact your perspective students and subsequently, your communication and financial aid strategy.
