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Presidential elections can, in many instances, exert a positive influence on giving overall. They inspire us to donate our time and money to causes we believe in from the local to the federal level. They also serve as an opportunity to assess where we expend those resources when politics stop monopolizing our mindshare.
As fundraisers in higher education move into FY21 with new strategies for a landscape still grappling with COVID, EAB Advancement Marketing Services (AMS) gathered data across our institutional partners to quantify what effect the current crisis had on the final quarter of FY20.
We assembled four key strategies that can increase fundraiser efficiency and productivity, both during COVID and beyond.
The COVID-19 pandemic has sparked many questions for alumni relations teams: how can we continue to engage alumni while also offering support? How do we shift existing engagement opportunities to fit a new format?
At EAB, we’ve been receiving lots of questions about gift officers and donors during the COVID-19 pandemic.
Read three examples of recent solicitations sent by colleges and universities letting alumni know how they can help current students.
Advancement leaders are always hunting for cohorts of alumni who have the greatest likelihood to donate. But all too often, seemingly promising segmentation approaches don’t reveal actionable differences in giving rates. See the alumni segment at the College of Charleston that has nearly a 2x higher giving rate, even decades after graduating.