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Some young alumni feel that donating to their alma mater is an impersonal transaction, while others express skepticism as to how their dollars are actually being spent. Could crowdfunding be the solution to engage these prospective donors?
Bringing academic partners into donor conversations is more important than ever. Learn five key questions to overcome faculty reluctance to engage with donors.
Competition for donor dollars increases towards the year's end, when charitable groups, political organizations and universities all increase their appeals in an effort to reach their annual giving targets. Learn how to cut through the noise and find the alumni most likely to respond to your institution's donation requests.
Our research shows that phone giving is on the decline, while digital giving is on the rise. But what is happening to phone donors? And should you end your phone giving efforts completely? Find these answers and more in our latest blog.
Advancement leaders are always hunting for cohorts of alumni who have the greatest likelihood to donate. But all too often, seemingly promising segmentation approaches don’t reveal actionable differences in giving rates. See the alumni segment at the College of Charleston that has nearly a 2x higher giving rate, even decades after graduating.
Most advancement teams aim to have at least 65% of their annual fund completed by the new year. Whether or not you fall above or below this percentage, one expert offers three tips to help your team reach, or even surpass, your annual giving target this year.