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About: Hickory University is a private university located in a metropolitan area in the West. Their college of education offers a variety of graduate and doctoral degrees and enrolls approximately 800 students. Challenge: Hickory’s college of education faced declining enrollment due to increased local and national competition. In-state enrollment was experiencing particularly severe declines due […]
Attracting and enrolling best-fit students for your law school is challenging in part because every prospective student has unique motivations and timelines. Discover best practices and insights to help you more effectively recruit this diverse population of students.
Many graduate programs struggle to meet ambitious goals for online program growth. Explore our case study to learn how one graduate school partnered with EAB's Adult Learner Recruitment to identify right-fit students and launch multichannel campaigns, leading to an increase in headcount.
Birch partnered with EAB to identify audiences who would be most likely to enroll, and to raise awareness among these populations as a part of overall marketing and recruitment strategy. EAB used consumer data to create detailed personas of Birch’s target students and generate high-affinity prospects to target. EAB then launched multichannel campaigns to engage candidates and encourage applications.
Due to increased competition, Beech’s College of Business experienced a 32% decline in graduate enrollment over four years. They partnered with EAB Adult Learner Recruitment to identify and engage more right-fit prospects and outperform their summer 2020 enrollment goal by 9%.
Numerous institutions have already announced tuition discounts, from Williams College to Hampton University. Campus activity and athletic fees will become easy targets, since students will lack access to campus amenities that those fees subsidize. Some institutions are also considering the elimination of online fees.
For many enrollment leaders, recruiting adult degree completers has been a difficult nut to crack. Learn three strategies to increase enrollment of adults considering finishing their degree.
Diversity, equity, and inclusion skills are defying the COVID-19 labor market: See 3 ways universities can help meet this new demand
Human resources professionals must contend with particularly fragile job security during a recession. However, demand for diversity and inclusion professionals defies this trend, driven by widespread protests calling attention to nationwide systemic racism.