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Today's student is skilled at comparing educational options—and they're looking for programs that match their educational and career objectives. Learn strategies progressive institutions are using to differentiate their message.
In "Multi-Track Cybersecurity Pathways" and "Second Careers in Aging Services," explore how institutions have created degrees and certificates that appeal equally to employers and students, with an emphasis on stackable, interdisciplinary programs to fill the rising demand for two professional fields.
Access a suite of tools and resources to help members who are considering, or are in the process of implementing, Customer Relationship Management or Marketing Automation software.
This report investigates the market opportunity of 4+1 and 3+2 programs for private AAU members.
Breakthrough-practice solutions to understand what's working (and not) in recruiting and retaining adult and online students through social media.
In an increasingly crowded market, COE units must build and cultivate a differentiated identity. Use our infographic to leverage over 75 strategies to increase the effectiveness of your marketing efforts to adult students.
This toolkit helps members design, launch, and maintain non-degree programs that exceed enrollment targets and cater to the needs of the Millennial population.
COE leaders and staff need a more realistic understanding of this group’s subpopulations and their motivations.
Not all programs require the same marketing dollars. Here's how to spend smart.
Consider these three questions to encourage program completion and reduce future headaches for COE teams.
