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Certificates, badges, stackable master’s degrees, and other short-format credentials appear to be a big countercyclical enrollment opportunity for universities. We've outlined six insights on the market realities and challenges of launching certificate programs.
MBA programs will require best practice program design and recruitment to survive in an increasingly challenging market. College and university leaders must invest in existing programs and should be cautious about upcoming enrollment expectations for existing programs or new launches.
Facing an economic downturn and fierce competition for undergraduate enrollments, colleges and universities are looking for a silver lining: countercyclical enrollments. This tendency for enrollments to increase as the economy declines is well documented. But leadership at four-year institutions shouldn’t get their hopes up. Not every institution benefits equally from these additional students. The Great Recession had a far smaller impact on baccalaureate and graduate enrollments than it did on community colleges and vocational programs.
Use this resource to learn the fundamentals of how to create a campus survey during COVID-19 and use our question bank to get started.
Diversity, equity, and inclusion skills are defying the COVID-19 labor market: See 3 ways universities can help meet this new demand
Human resources professionals must contend with particularly fragile job security during a recession. However, demand for diversity and inclusion professionals defies this trend, driven by widespread protests calling attention to nationwide systemic racism.
In response to COVID-19 budget woes, college and university leaders are considering widespread layoffs to remain solvent. Watch this short video to learn why that happens, and how you can secure sustainable cost savings that won’t jeopardize staff morale.
Adult learners must leave programs able to articulate and demonstrate the skills gained, especially if students completed non-degree credentials since most employers don’t understand what alternative credentials convey. Memorial University found that employers were more likely to interview students who discuss coursework in terms of competencies than subject matter or academic field.
While management-level professionals in food service and hospitality have weathered the economic crisis better than front-line workers, their employment will be at risk as shutdowns continue and businesses close. To help them transition to manager positions in higher growth fields, institutions need to create flexible, low-cost offerings in finance and data analytics to capitalize on these professionals existing strength in customer service and people management.
COVID-19’s rapid transition from looming danger to immediate threat forced higher education to quickly stand up comprehensive webpages to answer the urgent questions of campus stakeholders. Use the resources located on the second tab of the audit to help strengthen areas determined to need improvement.
This toolkit supports recruitment of undecided career changers through 6 tools to refine outcomes-focused marketing messages.