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Strategic marketing is proven to be effective in the undergraduate space, but few people recognize how it can be used to critical effect in the graduate space. Here are three overarching strategies that will allow you to amass a larger group of right-fit inquiries for your graduate programs.
Understand the true meaning of ""multichannel"" in your recruitment marketing campaigns and which combinations can best engage your audience. Hear from our experts in this second installment of our Q&A series.
When Jamal Encalade applied to Spring Hill College, his life changed forever. He completed their custom application, designed to find students with exceptional leadership abilities, and may have otherwise been overlooked due to his lower GPA. Read Jamal's story.
Last month, one of our enrollment experts, Peter Farrell, predicted that higher application spikes due to early FAFSA may be a false signal for enrollment leaders, based initial survey data from 171 institutions. Read the latest update on application volatility that many enrollment offices are currently facing.
It's important to know which enrollment strategies have been proven to work—but it's equally important to know which don't always pan out. Learn more about costly, complicated enrollment management tactics that don't produce significant results, based on data from EAB Enrollment Services' latest Entering Class Survey.
Learn the counterintuitive targeting approach to tailor an incoming class, account for decreasing yield, and optimize your institution's applicant search.
From helicopter parents to families of prospective first-generation students, here are a few research-backed ideas to engage the most influential people in students' college search: their parents.
For underrepresented students, social media is not just entertainment—it can be a connection to help get them to college. Learn the results of our latest research on student communication preferences and ways you can ensure your institutions' social media messages are serving these students.
Gen Z students share what enrollment strategies you need to learn—and unlearn—to successfully recruit their generation.