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Targeting and penetrating a new enrollment market is a high-dollar, high-stakes decision. Modern enrollment offices must rely on accurate predictive models and proven best practices, not hunches to find new students.
EAB research has shown that parents expect to hear from you and welcome your contact. But that’s not to say any and all enrollment marketing outreach is equally welcome. Parents value hearing from you when you’re providing them with the right information, at the right time. Learn five key insights on the types of information parents value most.
Machine learning has the potential to transform enrollment management: helping enrollment managers ask and answer critical questions. To learn more about the potential uses and benefits of this technology, we interviewed an EAB enrollment expert.
When Anika Olsen joined the enrollment team at NAU in 2006, the team was facing declining enrollment and a confidence crisis. Learn how this team not only reversed the trend, but doubled the size of their freshman enrollment with the help of EAB Enrollment Services search offerings.
Although applicant and admission pools have seen historic growth at schools nationwide, admission teams have not always grown at comparable rates. This gap has left many enrollment leaders struggling to remain responsive to admitted students and their parents. Learn innovative communication tactics to scale the challenge and increase yield.