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This interactive infographic dives into explanations of the market factors increasing families’ price sensitivity, discussion of related implications for enrollment outcomes, data from national surveys regarding considerations that most powerfully influence students’ choice of school, examples of the nine steps in action, and guidance on their implementation.
To help VPEMs and their teams navigate this newly test-optional landscape, our analysts looked at the extent to which students are taking advantage of test-optional opportunities. We also considered what institutions can do to make sure test-optional policies support, rather than confuse, students and their families during this already confusing time.
Explore insights from our parent preferences survey for three key takeaways to help your recruitment marketing engage low-income families.
Learn the value, and importance, of recruitment marketing to help underserved students inquire, apply, and gain admission to colleges and universities in this infographic.
Discover new approaches to address the changed recruiting environment and heightened concerns shared by students and enrollment leaders in this infographic.
Identify targeted interventions that can rapidly and meaningfully improve the performance of your .edu through 10 unique self-tests. Learn more about what you should consider in this infographic.
The partnership strengthens EAB’s ability to help colleges assess and report on enrollment performance.
In the Fall of 2019, under pressure from the Department of Justice, NACAC members voted to strike several important provisions from the organization’s Code of Ethics and Professional Practice (CEPP). This report offers enrollment leaders a guide to responding to the CEPP changes, in the form of ten recommendations.
Watch the on-demand webinar on our YouTube channel. About the Webconference From movie watching habits to personal transportation, machine learning has started to impact everything we do. Even enrollment management teams have taken note and are implementing this technology in their day-to-day recruitment and engagement strategies. Watch the recording of EAB Expert Ian Watt and guest presenter Robert […]
EAB research has shown that parents expect to hear from you and welcome your contact. But that’s not to say any and all enrollment marketing outreach is equally welcome. Parents value hearing from you when you’re providing them with the right information, at the right time. Learn five key insights on the types of information parents value most.