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Strategic marketing is proven to be effective in the undergraduate space, but few people recognize how it can be used to critical effect in the graduate space. Here are three overarching strategies that will allow you to amass a larger group of right-fit inquiries for your graduate programs.
In an increasingly crowded market, COE units must build and cultivate a differentiated identity. Use our infographic to leverage over 75 strategies to increase the effectiveness of your marketing efforts to adult students.
Adult students are busy. Here's how colleges are making their lives a little easier.
Adult learners in one specialized program are almost 3x more likely to graduate than adult learners in traditional courses.
Prospective graduate school students are busy, striving to advance their careers, and burdened with greater responsibilities than their younger undergraduate counterparts. Learn four strategies to better understand their unique challenges and engage them in a meaningful way.
Attracting and enrolling best-fit students for your law school is challenging in part because every prospective student has unique motivations and timelines. Discover best practices and insights to help you more effectively recruit this diverse population of students.
MBA programs will require best practice program design and recruitment to survive in an increasingly challenging market. College and university leaders must invest in existing programs and should be cautious about upcoming enrollment expectations for existing programs or new launches.