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Why you should be ramping up your graduate and adult growth strategy now—and how to do it successfully
From my recent conversations with institutional leaders, it’s clear that many are grappling with tough questions about their graduate and adult enrollment strategy. I frequently hear questions like, “Should we invest in expanding our market share in graduate and adult programs, given that undergrad is on the decline?” followed up by “Where should we focus based on our mission and strategic priorities?”
Through philanthropic support from Bank of America, EAB is partnering with 12 institutions to elevate and accelerate the path for Hispanic adults entering health care careers.
To understand the pandemic’s impact on students’ perceptions of and interest in online learning, we surveyed more than 2,000 current and prospective adult, online, graduate, and professional students.
Growth in graduate enrollment across the last two years exceeded dreary pre-pandemic growth projections from the National Center for Education Statistics. Graduate enrollment expanded by 2.4% in 2020 and 2.1% in 2021, compared to 0.2% growth projected during this period.
Here are three steps to create a dynamic graduate and adult enrollment growth strategy—because the stakes are too high not to have an effective and adaptable strategy in place.
To help our partners recruit and serve their future adult learners, EAB surveyed more than 2,000 current and prospective adult, graduate, online, and professional students about the impact of the COVID-19 pandemic and their enrollment plans.
The 18 fellows in the 2020 Rising Higher Education Leaders Fellowship cohort tackled a wide range of issues in their capstone projects, reflecting the diversity of institutions and professional experiences of the participants. Several fellows deeply examined student success at their institutions, specifically focusing on equity issues. Others made recommendations for improving campus sustainability, building stronger online programs, and adjusting graduate tuition rates.
Learn how to use alternative providers to bolster enrollment, increase program flexibility, and reduce student costs in your own offerings.
Here are a few of the mistakes your institution may be making when marketing to and recruiting online learners, and how to address them.
See three principles to consider when developing new programs or reformatting existing programs to appeal to today’s professionals.