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Blogs
See three principles to consider when developing new programs or reformatting existing programs to appeal to today’s professionals.
Expert Insight
MBA programs will require best practice program design and recruitment to survive in an increasingly challenging market. College and university leaders must invest in existing programs and should be cautious about upcoming enrollment expectations for existing programs or new launches.
Blogs
For many enrollment leaders, recruiting adult degree completers has been a difficult nut to crack.
Learn three strategies to increase enrollment of adults considering finishing their degree.
Survey
In this interactive assessment, evaluate how well your program design addresses the needs and preferences of today’s pragmatic adult learners.
Expert Insight
Human resources professionals must contend with particularly fragile job security during a recession. However, demand for diversity and inclusion professionals defies this trend, driven by widespread protests calling attention to nationwide systemic racism.
Survey
Assess your current program portfolio and program review process to ensure that your portfolio is connected to the market and the needs of students with this simple diagnostic.
Resource
Adult learners must leave programs able to articulate and demonstrate the skills gained, especially if students completed non-degree credentials since most employers don’t understand what alternative credentials convey. Memorial University found that employers were more likely to interview students who discuss coursework in terms of competencies than subject matter or academic field.
Case Study
Due to increased competition, Beech’s College of Business experienced a 32% decline in graduate enrollment over four years. They partnered with EAB Adult Learner Recruitment to identify and engage more right-fit prospects and outperform their summer 2020 enrollment goal by 9%.
Case Study
Many graduate programs struggle to meet ambitious goals for online program growth. Explore our case study to learn how one graduate school partnered with EAB's Adult Learner Recruitment to identify right-fit students and launch multichannel campaigns, leading to an increase in headcount.
On-Demand Webinar
In this webinar, we explore five critical disciplines to secure share in the adult and professional education markets, including market listening capabilities, fast-cycle launch, and outcomes-based marketing messages.
