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Blogs
Our researchers took a look at which master’s degree programs have the highest potential for growth online. Here’s what we learned.
Blogs
See three principles to consider when developing new programs or reformatting existing programs to appeal to today’s professionals.
Expert Insight
Human resources professionals must contend with particularly fragile job security during a recession. However, demand for diversity and inclusion professionals defies this trend, driven by widespread protests calling attention to nationwide systemic racism.
Toolkit
This toolkit supports recruitment of undecided career changers through 6 tools to refine outcomes-focused marketing messages.
Product
EAB’s Law School Enrollment Services offering combines intent marketing, market research, strategic consulting, and consumer analytics to help law schools meet their recruitment and enrollment goals.
Infographic
Attracting and enrolling best-fit students for your law school is challenging in part because every prospective student has unique motivations and timelines. Discover best practices and insights to help you more effectively recruit this diverse population of students.
Roadmap
Rather than choose a credential to launch and hope to find an audience, first determine the audience a program will serve and then build the offering to meet their needs. Read our Roadmap on how to effectively design credentials to meet adult student needs.
Resource
Adult learners must leave programs able to articulate and demonstrate the skills gained, especially if students completed non-degree credentials since most employers don’t understand what alternative credentials convey. Memorial University found that employers were more likely to interview students who discuss coursework in terms of competencies than subject matter or academic field.
Blogs
Here are a few of the mistakes your institution may be making when marketing to and recruiting online learners, and how to address them.
Expert Insight
The 18 fellows in the 2020 Rising Higher Education Leaders Fellowship cohort tackled a wide range of issues in their capstone projects, reflecting the diversity of institutions and professional experiences of the participants. Several fellows deeply examined student success at their institutions, specifically focusing on equity issues. Others made recommendations for improving campus sustainability, building stronger online programs, and adjusting graduate tuition rates.
