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Blog

How to manage your digital lead generation budget

Get strategies to more effectively manage your digital lead generation budget for graduate and adult-serving programs.
Adult Education Blog
Podcast

It's Time to Strengthen Support for Student-Parents

Experts highlight better ways to support student-parents and explain why it isn’t just the right thing to do, it also makes perfect business sense for colleges.
Blog

Mistakes you might be making when marketing online programs

Here are a few of the mistakes your institution may be making when marketing to and recruiting online learners, and how to address them.
Adult Education Blog
Blog

The top 5 graduate programs to launch online in 2022

Our researchers took a look at which master’s degree programs have the highest potential for growth online. Here’s what we learned.
Adult Education Blog
Blog

3 Steps to Create a Winning Graduate and Adult Enrollment Growth Strategy

Here are three steps to create a dynamic graduate and adult enrollment growth strategy—because the stakes are too high not to have an effective and adaptable strategy in place.
Adult Education Blog
Blog

What does the pandemic mean for the future of online learning?

To understand the pandemic’s impact on students’ perceptions of and interest in online learning, we surveyed more than 2,000 current and prospective adult, online, graduate, and professional students.
Adult Education Blog
Blog

Want to increase graduate and online enrollment? Start by strategically growing your prospect pool.

It’s critical to balance saturating known markets and identifying new, productive lead sources while ensuring you are being as efficient with marketing dollars as possible.
Adult Education Blog
Blog

Why you should be ramping up your graduate and adult growth strategy now-and how to do it successfully

From my recent conversations with institutional leaders, it’s clear that many are grappling with tough questions about their graduate and adult enrollment strategy.
Adult Education Blog
Blog

Here’s what the institutions who grew grad enrollment in 2020-21 did right

Growth in graduate enrollment across the last two years exceeded dreary pre-pandemic growth projections from the National Center for Education Statistics. Graduate enrollment expanded by 2.4% in 2020 and 2.1%…
Adult Education Blog
Research Report

Understanding Your Future Adult Learner

To help our partners recruit and serve their future adult learners, EAB surveyed more than 2,000 current and prospective adult, graduate, online, and professional students about the impact of the…
Adult Learner Recruitment