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As blockchain takes over classrooms across college campuses, higher ed institutions have begun grappling with another reality of the cryptocurrency: donations in the form of bitcoin.
Advancement leaders are always hunting for cohorts of alumni who have the greatest likelihood to donate. But all too often, seemingly promising segmentation approaches don’t reveal actionable differences in giving rates. See the alumni segment at the College of Charleston that has nearly a 2x higher giving rate, even decades after graduating.
Most advancement teams aim to have at least 65% of their annual fund completed by the new year. Whether or not you fall above or below this percentage, one expert offers three tips to help your team reach, or even surpass, your annual giving target this year.
Young alumni represent the potential donor segment with the greatest opportunity for growth. This study presents tactical best practices schools can use to engage young alumni donors and build giving habits across the donor pool.
Despite growth in the top income brackets and a surplus of “Big Data” fundraising solutions, many advancement shops find that they’re not bringing in as many major gifts as they could be. This study aims to help advancement leaders build sustainable major gift pipelines by re-orienting their focus on three groups of overlooked prospects.
Millennial alumni are willing to donate to and become involved with their alma maters, but they seek greater levels of personalization, customization, and convenience than ever before. This study examines how institutions can enhance their alumni engagement strategies to appeal to prospective millennial donors, volunteers, and leaders.