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This session elaborates on the Advancement Investment and Performance Initiative data that the Advancement Forum collects through its benchmarking initiative. We explore which staff members and expenditures to include and exclude in each of the advancement functions, how to correctly account for high-net-worth prospects, and which gifts to report in your workbook. We also discuss the new fundraiser productivity module and how to correctly record data for your fundraising team.
As fundraisers in higher education move into FY21 with new strategies for a landscape still grappling with COVID, EAB Advancement Marketing Services (AMS) gathered data across our institutional partners to quantify what effect the current crisis had on the final quarter of FY20.
Learn to identify major gift donors and future leaders so you can more effectively target engagement and solicitations specifically to their needs.
EAB has identified the five defining challenges that advancement will face across the coming decade in this infographic.
Learn about Western University's digital campaign to engage potential donors.
Fundraising experts find that complimenting people can inspire them to make a gift to your institution.
Today’s alumni want to go “all in” as donors and volunteers with the causes they care about. In this increasingly competitive philanthropic landscape, simply invoking loyalty and duty to one’s alma mater isn’t effective. Learn the five strategies you need to effectively engage young alumni as volunteers.