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At the start of the pandemic, many schools found themselves adopting a test-optional policy practically overnight. As someone who’s worked in just about every type of enrollment job – from being head of enrollment, to director of admissions processing, to a financial aid administrator – I know that this is no easy feat. Going test-optional has wide-reaching implications for your enrollment operations and strategy.
In this era of expanded test-optional policies, college application behaviors are more varied, making deposit decisions even less predictable for enrollment leaders. Students who graduated high school in 2021, especially first-generation and lower-income students, enrolled in college at a much lower rate than previous years. So, to increase your yield rate this year, it will be critical to address the unique needs of underserved students.
College-bound students are using an expanding range of channels to research and engage with schools they’re considering. Our infographic outlines how colleges can optimize their student-recruitment channels to move students through the enrollment funnel with minimal redundancy.
It’s critical to balance saturating known markets and identifying new, productive lead sources while ensuring you are being as efficient with marketing dollars as possible.
As a former admissions counselor, I can attest that the rapid transition to virtual recruitment was anything but easy. Seemingly overnight, the pandemic forced us to convert decades’ worth of tried-and-true recruitment tactics into digital alternatives. Schools have seen varying degrees of success with their efforts, but one thing is for certain – virtual events are here to stay.
What is the economic value of college equity? We often talk about the benefits to an individual’s lifetime earnings, but what about the return for our society? This video explores the benefits of closing equity gaps and increasing the number of Americans with a postsecondary degree.
Guests share findings from EAB’s parent communications survey and talk about how to engage parents during their students’ college search.
As we turn our eyes towards 2021, here are four things community college leaders must keep top-of-mind to serve students.
Learn the value, and importance, of recruitment marketing to help underserved students inquire, apply, and gain admission to colleges and universities in this infographic.
Identify targeted interventions that can rapidly and meaningfully improve the performance of your .edu through 10 unique self-tests. Learn more about what you should consider in this infographic.