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In this era of expanded test-optional policies, college application behaviors are more varied, making deposit decisions even less predictable for enrollment leaders. Students who graduated high school in 2021, especially first-generation and lower-income students, enrolled in college at a much lower rate than previous years. So, to increase your yield rate this year, it will be critical to address the unique needs of underserved students.
College-bound students are using an expanding range of channels to research and engage with schools they’re considering. Our infographic outlines how colleges can optimize their student-recruitment channels to move students through the enrollment funnel with minimal redundancy.
As a former admissions counselor, I can attest that the rapid transition to virtual recruitment was anything but easy. Seemingly overnight, the pandemic forced us to convert decades’ worth of tried-and-true recruitment tactics into digital alternatives. Schools have seen varying degrees of success with their efforts, but one thing is for certain – virtual events are here to stay.
What is the economic value of college equity? We often talk about the benefits to an individual’s lifetime earnings, but what about the return for our society? This video explores the benefits of closing equity gaps and increasing the number of Americans with a postsecondary degree.
Guests share findings from EAB’s parent communications survey and talk about how to engage parents during their students’ college search.
Learn the value, and importance, of recruitment marketing to help underserved students inquire, apply, and gain admission to colleges and universities in this infographic.
Identify targeted interventions that can rapidly and meaningfully improve the performance of your .edu through 10 unique self-tests. Learn more about what you should consider in this infographic.
The partnership strengthens EAB’s ability to help colleges assess and report on enrollment performance.
In this webinar, we explore five critical disciplines to secure share in the adult and professional education markets, including market listening capabilities, fast-cycle launch, and outcomes-based marketing messages.
Enrollment teams have pivoted many traditional in-person admissions activities online in response to the coronavirus pandemic—but virtual activities can be hard to get right. Explore our resource center for tools to help you make the most out of your virtual activities.