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For underrepresented students, social media is not just entertainment—it can be a connection to help get them to college. Learn the results of our latest research on student communication preferences and ways you can ensure your institutions' social media messages are serving these students.
Gen Z students share what enrollment strategies you need to learn—and unlearn—to successfully recruit their generation.
Enrollment pain points can frustrate or even dissuade some applicants from submitting a completed application.
The ""just ask"" concept is simple when it comes to determining students' perspectives on a variety of enrollment issues. The execution is not. Read our tips for implementing a successful communication strategy to find the answers your enrollment team needs.
Learn three simple rules of thumb to make the most of your digital enrollment marketing resources.
Learn how a ubiquitous coffee change provides surprising insights for enrollment leaders, particularly to enrollment managers looking to be more analytically savvy in their work.
Machine learning has the potential to transform enrollment management: helping enrollment managers ask and answer critical questions. To learn more about the potential uses and benefits of this technology, we interviewed an EAB enrollment expert.
Read our interview with Phil Trout, the immediate past president of the National Association for College Admission Counseling (NACAC) and college counselor at Minnetonka High School, to learn how recent enrollment changes have impacted the behavior of college-bound seniors.
In the Fall of 2019, under pressure from the Department of Justice, NACAC members voted to strike several important provisions from the organization’s Code of Ethics and Professional Practice (CEPP). This report offers enrollment leaders a guide to responding to the CEPP changes, in the form of ten recommendations.