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MBA programs will require best practice program design and recruitment to survive in an increasingly challenging market. College and university leaders must invest in existing programs and should be cautious about upcoming enrollment expectations for existing programs or new launches.
Facing an economic downturn and fierce competition for undergraduate enrollments, colleges and universities are looking for a silver lining: countercyclical enrollments. This tendency for enrollments to increase as the economy declines is well documented. But leadership at four-year institutions shouldn’t get their hopes up. Not every institution benefits equally from these additional students. The Great Recession had a far smaller impact on baccalaureate and graduate enrollments than it did on community colleges and vocational programs.
There are elements of your communication strategy that are more important than ever to double down on, and others that must be reconsidered or added. There are simple ways even well-meaning institutions can go wrong, and the stakes of getting it wrong are high. EAB is here to support you through this process.
For colleges that find their headcount up while overall enrollment is down, here are three strategies that could generate a last-minute enrollment boost.
Enrollment teams have pivoted many traditional in-person admissions activities online in response to the coronavirus pandemic—but virtual activities can be hard to get right. Explore our resource center for tools to help you make the most out of your virtual activities.
Explore insights from our parent preferences survey for three key takeaways to help your recruitment marketing engage low-income families.
As we turn our eyes towards 2021, here are four things community college leaders must keep top-of-mind to serve students.
Learn the value, and importance, of recruitment marketing to help underserved students inquire, apply, and gain admission to colleges and universities in this infographic.
With the population of college-bound high school students about to enter a steep decline, it’s time for colleges and universities to embrace the “business case” for student success.
As most institutions transition to virtual orientation in response to COVID-19, students will turn to the orientation website even more frequently for updates. An engaging and student-friendly orientation website can help make students more excited for fall classes, while a confusing one may leave them questioning their college decision.