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The lessons in this resource offer a crash course on the applications of digital recruitment and the digital marketing landscape. This primer arms enrollment managers with the information they need to design a digital marketing strategy aligned to their enrollment goals while getting the best return on their investment.
A central barrier to racial and socio-economic diversity at independent schools is the cost of attendance, and indexed tuition is one way to attract a wider array of families. This implementation guide contains an overview of indexed tuition models, as well as key considerations and milestones in making a change from a traditional financial aid model.
Explore the challenges and questions colleges, students, and families must consider regarding “test-optional” policies.
The partnership strengthens EAB’s ability to help colleges assess and report on enrollment performance.
To help VPEMs and their teams navigate this newly test-optional landscape, our analysts looked at the extent to which students are taking advantage of test-optional opportunities. We also considered what institutions can do to make sure test-optional policies support, rather than confuse, students and their families during this already confusing time.
Challenges from the COVID-19 crisis and subsequent economic turmoil have threatened enrollment and retention at independent schools across the country. Schools everywhere face uncertainty about whether families will re-enroll amid increasing financial strain and historic unemployment rates. To be able to conduct scenario planning amid this uncertainty, independent schools should use employment data to more accurately project enrollment trends in the months ahead.
Due to increased competition, Beech’s College of Business experienced a 32% decline in graduate enrollment over four years. They partnered with EAB Adult Learner Recruitment to identify and engage more right-fit prospects and outperform their summer 2020 enrollment goal by 9%.
It can be a challenge to use financial aid strategically to achieve certain institutional goals. Read our Roadmap to discover how to maximize the allocation of financial aid at your college or university to improve access, headcount, tuition revenue, or student success.
Here's how the University of Albany collaborated across offices to support students and keep them on track to graduation.
Learn how to create the right financial aid policy to support your college or university's specific enrollment goals. Our experts share key dos and don'ts.