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Blogs
With rapid growth in MBA programs and fewer students taking graduate admissions tests, this competition can easily drive up digital marketing bottom lines.
Blogs
From my recent conversations with institutional leaders, it’s clear that many are grappling with tough questions about their graduate and adult enrollment strategy. I frequently hear questions like, “Should we invest in expanding our market share in graduate and adult programs, given that undergrad is on the decline?” followed up by “Where should we focus based on our mission and strategic priorities?”
Blogs
Here are a few of the mistakes your institution may be making when marketing to and recruiting online learners, and how to address them.
Blogs
See three principles to consider when developing new programs or reformatting existing programs to appeal to today’s professionals.
Past Event
Certificates, badges, stackable master’s degrees, and other short-format credentials appear to be a big countercyclical enrollment opportunity for universities. We've outlined six insights on the market realities and challenges of launching certificate programs.
Blogs
Our researchers took a look at which master’s degree programs have the highest potential for growth online. Here’s what we learned.
Blogs
Learn how to use alternative providers to bolster enrollment, increase program flexibility, and reduce student costs in your own offerings.
Blogs
Here are three steps to create a dynamic graduate and adult enrollment growth strategy—because the stakes are too high not to have an effective and adaptable strategy in place.
Case Study
Many graduate programs struggle to meet ambitious goals for online program growth. Explore our case study to learn how one graduate school partnered with EAB's Adult Learner Recruitment to identify right-fit students and launch multichannel campaigns, leading to an increase in headcount.
Expert Insight
Facing an economic downturn and fierce competition for undergraduate enrollments, colleges and universities are looking for a silver lining: countercyclical enrollments. This tendency for enrollments to increase as the economy declines is well documented. But leadership at four-year institutions shouldn’t get their hopes up. Not every institution benefits equally from these additional students. The Great Recession had a far smaller impact on baccalaureate and graduate enrollments than it did on community colleges and vocational programs.
