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Blogs
From my recent conversations with institutional leaders, it’s clear that many are grappling with tough questions about their graduate and adult enrollment strategy. I frequently hear questions like, “Should we invest in expanding our market share in graduate and adult programs, given that undergrad is on the decline?” followed up by “Where should we focus based on our mission and strategic priorities?”
Blogs
Here are three steps to create a dynamic graduate and adult enrollment growth strategy—because the stakes are too high not to have an effective and adaptable strategy in place.
Blogs
Our researchers took a look at which master’s degree programs have the highest potential for growth online. Here’s what we learned.
Blogs
Learn how to use alternative providers to bolster enrollment, increase program flexibility, and reduce student costs in your own offerings.
Blogs
Here are a few of the mistakes your institution may be making when marketing to and recruiting online learners, and how to address them.
Blogs
See three principles to consider when developing new programs or reformatting existing programs to appeal to today’s professionals.
Past Event
Certificates, badges, stackable master’s degrees, and other short-format credentials appear to be a big countercyclical enrollment opportunity for universities. We've outlined six insights on the market realities and challenges of launching certificate programs.
Case Study
Many graduate programs struggle to meet ambitious goals for online program growth. Explore our case study to learn how one graduate school partnered with EAB's Adult Learner Recruitment to identify right-fit students and launch multichannel campaigns, leading to an increase in headcount.
Infographic
Attracting and enrolling best-fit students for your law school is challenging in part because every prospective student has unique motivations and timelines. Discover best practices and insights to help you more effectively recruit this diverse population of students.
Blogs
Strategic marketing is proven to be effective in the undergraduate space, but few people recognize how it can be used to critical effect in the graduate space. Here are three overarching strategies that will allow you to amass a larger group of right-fit inquiries for your graduate programs.
