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Blog

Mistakes you might be making when marketing online programs

Here are a few of the mistakes your institution may be making when marketing to and recruiting online learners, and how to address them.
Adult Education Blog
Blog

3 Steps to Create a Winning Graduate and Adult Enrollment Growth Strategy

Here are three steps to create a dynamic graduate and adult enrollment growth strategy—because the stakes are too high not to have an effective and adaptable strategy in place.
Adult Education Blog
Blog

How MBA programs can set a winning messaging strategy

With rapid growth in MBA programs and fewer students taking graduate admissions tests, this competition can easily drive up digital marketing bottom lines.
Adult Education Blog
Blog

Turn your non-university competitors into your collaborators

Learn how to use alternative providers to bolster enrollment, increase program flexibility, and reduce student costs in your own offerings.
Research Report

The realities of graduate certificate programs

Certificates, badges, stackable master’s degrees, and other short-format credentials appear to be a big countercyclical enrollment opportunity for universities. We've outlined six insights on the market realities and challenges of…
Strategic Advisory Services
Blog

Which institutions benefit most from countercyclical enrollment growth?

Facing an economic downturn and fierce competition for undergraduate enrollments, colleges and universities are looking for a silver lining: countercyclical enrollments. This tendency for enrollments to increase as the economy…
Blog

The top 5 graduate programs to launch online in 2022

Our researchers took a look at which master’s degree programs have the highest potential for growth online. Here’s what we learned.
Adult Education Blog
Blog

3 tips for innovative and successful program design

See three principles to consider when developing new programs or reformatting existing programs to appeal to today’s professionals.
Adult Education Blog
Partner Story

How One Institution Grew Graduate Enrollment 48% with Intent-Based Marketing

Many graduate programs struggle to meet ambitious goals for online program growth. Explore our case study to learn how one graduate school partnered with EAB's Adult Learner Recruitment to identify…
Blog

The 3 big bets university presidents and provosts are placing on graduate and adult learner enrollments

As the graduate market moves away from its COVID-induced bumps in enrollment, and as undergraduate enrollment continues to fall short, university executives are facing more pressure to grow graduate enrollment.
Adult Education Blog
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