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Experts share findings from a new survey that shows why treating parent engagement as an afterthought in your recruiting strategy is a huge mistake.
This report shares 5 takeaways to help enrollment leaders understand how to best engage parents in recruitment.
This white paper summarizes findings from EAB’s 2021 survey of high school counselors.
As the world begins to reopen, travel guidelines become more diverse, and student preferences become more varied, the tactics you use to connect with students need to match that variation. Here are a few tips to help you strengthen your hybrid recruitment strategy.
It’s critical to balance saturating known markets and identifying new, productive lead sources while ensuring you are being as efficient with marketing dollars as possible.
To help our partners recruit and serve their future adult learners, EAB surveyed more than 2,000 current and prospective adult, graduate, online, and professional students about the impact of the COVID-19 pandemic and their enrollment plans.
College-bound students are using an expanding range of channels to research and engage with schools they’re considering. Our infographic outlines how colleges can optimize their student-recruitment channels to move students through the enrollment funnel with minimal redundancy.
Guests share findings from EAB’s parent communications survey and talk about how to engage parents during their students’ college search.
This interactive infographic dives into explanations of the market factors increasing families’ price sensitivity, discussion of related implications for enrollment outcomes, data from national surveys regarding considerations that most powerfully influence students’ choice of school, examples of the nine steps in action, and guidance on their implementation.
Should enrollment leaders who want to reach prospective students and families be worried about Apple’s privacy updates?