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College-bound students are using an expanding range of channels to research and engage with schools they’re considering. Our infographic outlines how colleges can optimize their student-recruitment channels to move students through the enrollment funnel with minimal redundancy.
It’s critical to balance saturating known markets and identifying new, productive lead sources while ensuring you are being as efficient with marketing dollars as possible.
As the world begins to reopen, travel guidelines become more diverse, and student preferences become more varied, the tactics you use to connect with students need to match that variation. Here are a few tips to help you strengthen your hybrid recruitment strategy.
To help our partners recruit and serve their future adult learners, EAB surveyed more than 2,000 current and prospective adult, graduate, online, and professional students about the impact of the COVID-19 pandemic and their enrollment plans.
Learn how to use alternative providers to bolster enrollment, increase program flexibility, and reduce student costs in your own offerings.
Should enrollment leaders who want to reach prospective students and families be worried about Apple’s privacy updates?
In this series of roundtables, cabinet leaders will learn about the most influential forces shaping the future of the enrollment landscape and how to craft a strategy to set their institution up for success.
Here are a few of the mistakes your institution may be making when marketing to and recruiting online learners, and how to address them.
Guests share findings from EAB’s parent communications survey and talk about how to engage parents during their students’ college search.
This interactive infographic dives into explanations of the market factors increasing families’ price sensitivity, discussion of related implications for enrollment outcomes, data from national surveys regarding considerations that most powerfully influence students’ choice of school, examples of the nine steps in action, and guidance on their implementation.