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Blogs
See three principles to consider when developing new programs or reformatting existing programs to appeal to today’s professionals.
Podcast
The Executive Dean of UofM Global shares lessons learned from building and sustaining corporate partnerships with FedEx and more.
Roundtable
Discuss graduate certificate enrollment trends and competition. Get insight into the market realities and challenges of launching certificate programs.
Blogs
Numerous institutions have already announced tuition discounts, from Williams College to Hampton University. Campus activity and athletic fees will become easy targets, since students will lack access to campus amenities that those fees subsidize. Some institutions are also considering the elimination of online fees.
Expert Insight
Human resources professionals must contend with particularly fragile job security during a recession. However, demand for diversity and inclusion professionals defies this trend, driven by widespread protests calling attention to nationwide systemic racism.
Resource
Adult learners must leave programs able to articulate and demonstrate the skills gained, especially if students completed non-degree credentials since most employers don’t understand what alternative credentials convey. Memorial University found that employers were more likely to interview students who discuss coursework in terms of competencies than subject matter or academic field.
Expert Insight
While management-level professionals in food service and hospitality have weathered the economic crisis better than front-line workers, their employment will be at risk as shutdowns continue and businesses close. To help them transition to manager positions in higher growth fields, institutions need to create flexible, low-cost offerings in finance and data analytics to capitalize on these professionals existing strength in customer service and people management.
Toolkit
This toolkit supports recruitment of undecided career changers through 6 tools to refine outcomes-focused marketing messages.
Roadmap
Rather than choose a credential to launch and hope to find an audience, first determine the audience a program will serve and then build the offering to meet their needs. Read our Roadmap on how to effectively design credentials to meet adult student needs.
On-Demand Webinar
Listen to this 4-part on-demand webconference series to dispel common myths about the financial and enrollment benefits of online and hybrid learning and how institutions can best serve three critical online student markets, namely multimodal undergraduates, professional graduate students, and adult degree completers.
