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See three principles to consider when developing new programs or reformatting existing programs to appeal to today’s professionals.
The Executive Dean of UofM Global shares lessons learned from building and sustaining corporate partnerships with FedEx and more.
Discuss graduate certificate enrollment trends and competition. Get insight into the market realities and challenges of launching certificate programs.
Numerous institutions have already announced tuition discounts, from Williams College to Hampton University. Campus activity and athletic fees will become easy targets, since students will lack access to campus amenities that those fees subsidize. Some institutions are also considering the elimination of online fees.
Facing an economic downturn and fierce competition for undergraduate enrollments, colleges and universities are looking for a silver lining: countercyclical enrollments. This tendency for enrollments to increase as the economy declines is well documented. But leadership at four-year institutions shouldn’t get their hopes up. Not every institution benefits equally from these additional students. The Great Recession had a far smaller impact on baccalaureate and graduate enrollments than it did on community colleges and vocational programs.
In this interactive assessment, evaluate how well your program design addresses the needs and preferences of today’s pragmatic adult learners.
Diversity, equity, and inclusion skills are defying the COVID-19 labor market: See 3 ways universities can help meet this new demand
Human resources professionals must contend with particularly fragile job security during a recession. However, demand for diversity and inclusion professionals defies this trend, driven by widespread protests calling attention to nationwide systemic racism.
Adult learners must leave programs able to articulate and demonstrate the skills gained, especially if students completed non-degree credentials since most employers don’t understand what alternative credentials convey. Memorial University found that employers were more likely to interview students who discuss coursework in terms of competencies than subject matter or academic field.
While management-level professionals in food service and hospitality have weathered the economic crisis better than front-line workers, their employment will be at risk as shutdowns continue and businesses close. To help them transition to manager positions in higher growth fields, institutions need to create flexible, low-cost offerings in finance and data analytics to capitalize on these professionals existing strength in customer service and people management.
This toolkit supports recruitment of undecided career changers through 6 tools to refine outcomes-focused marketing messages.