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The COVID-19 pandemic has sparked many questions for alumni relations teams: how can we continue to engage alumni while also offering support? How do we shift existing engagement opportunities to fit a new format?
Advancement leaders are always hunting for cohorts of alumni who have the greatest likelihood to donate. But all too often, seemingly promising segmentation approaches don’t reveal actionable differences in giving rates. See the alumni segment at the College of Charleston that has nearly a 2x higher giving rate, even decades after graduating.
This study outlines strategies to establish student giving habits that inflect post-graduation giving.
About the Webconference This webconference draws on cross-client donor behavior to analyze and provide actionable insights into young alumni. This webconference will: Compare differences in alumni who graduated within the last five years and those who graduated within the last 6-10 years Consider young alumni preferences today versus 10 years ago, including channel preferences and […]