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Advancement leaders are always hunting for cohorts of alumni who have the greatest likelihood to donate. But all too often, seemingly promising segmentation approaches don’t reveal actionable differences in giving rates. See the alumni segment at the College of Charleston that has nearly a 2x higher giving rate, even decades after graduating.
This study outlines strategies to establish student giving habits that inflect post-graduation giving.
This project examines how institutions implement successful first year experience programs to promote lifelong institutional engagement among students. The report also explores what metrics institutions employ to evaluate the success of their efforts in these areas.
Thanks to the enrollment boom of recent years, alumni populations are at an all-time high. Amid this growth, advancement must solve an engagement quandary: with so many constituents to engage, how do we craft a strategy that resonates both broadly and deeply?
About the Webconference This webconference draws on cross-client donor behavior to analyze and provide actionable insights into young alumni. This webconference will: Compare differences in alumni who graduated within the last five years and those who graduated within the last 6-10 years Consider young alumni preferences today versus 10 years ago, including channel preferences and […]
As advancement leaders look to FY 2021 and beyond, they find themselves planning for a number of scenarios including an economic downturn, a v shaped recovery, and a prolonged recession similar to what was experienced in 2008.