Brooke Verbeek

With over a decade of experience in digital marketing and advertising, Brooke Verbeek is a seasoned strategist specializing in crafting highly targeted, multi-channel campaigns that drive measurable growth. She is skilled at translating data into actionable insights. Her innovative approach includes harnessing AI tools to improve campaign creativity, audience targeting, and workflow efficiency.

Her leadership extends beyond execution: Brooke has a history of mentoring new hires, managing agency partnerships, and spearheaded her previous agency’s first creative department, elevating audience messaging and overall campaign impact.

Brooke’s passion for the higher education space began when she earned her Bachelor’s degree in Mass Communications with a Minor in Leadership Studies from Christopher Newport University, where she was elected President of the Class of 2016 and served as a student ambassador. She is also active in professional communities, having held leadership roles in the American Marketing Association of Richmond.

Recognized for her strategic thinking, data analysis, cross-functional collaboration, and creative innovation, Brooke blends authenticity with intentionality—ensuring that every campaign resonates with real people, not just metrics.

At home in Richmond, Brooke stays busy by chasing after her toddler and two dogs, enjoying live music, and on a mission to find the best chai latte in all of RVA.