Edward Issertell
Senior Analyst, Research Development
Edward Issertell is a senior analyst working with the Advancement Advisory Services team. He conducts best practice research related to higher education fundraising and alumni relations.
In Edward's time researching advancement, he has conducted research on organizational design in advancement and engagement of generation Z. Edward has also supported the execution of EAB's advancement benchmarking service. Before he moved to the advancement team, Edward spent time with the professional and adult education team researching marketing and recruitment.
In his free time, Edward enjoys running, watching sports, and spending time with friends.
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Area of Expertise
- Advancement
- Specialties
- Alumni Relations, Annual Giving, Diversity and Inclusion, Major and Principal Gifts, Mid-Level Giving, Organizational Design, Pipeline Development
Upcoming Events
Roundtable
Tackling Advancement Staff Retention: Strategies for a Highly Competitive Market
As the labor market begins to cool down in the aftermath of the Great Resignation, many advancement leaders have shifted their focus from recruitment to staff retention. Retaining top talent is crucial for advancement shops to build strong donor relationships and achieve fundraising goals. In today's competitive job market, traditional strategies are no longer sufficient, and prioritizing retention is essential for long-term success.