Emily Niedermaier

Responsible for student marketing and engagement efforts for Appily, Emily focuses on supporting today’s high schoolers through the college exploration and application process. She is passionate about making a positive impact on students' futures by guiding them through critical decisions. Her work involves developing holistic marketing strategies to connect with students, promoting tools and resources that ease the college exploration journey, and ultimately supporting them in making informed choices about their education pathways.

Emily joined EAB in 2022 as a seasoned marketer with nearly 15 years of experience serving mission-driven and service-based B2C industries. Previously, she worked for NASCAR, overseeing social media, content marketing, and advertising for Richmond Raceway. After leaving the wide world of sports, Emily joined WebStrategies, Inc., a nationally-recognized digital marketing agency, as the Head of Advertising, before coming to EAB.

At home in Richmond, Emily enjoys spending time with her husband and two dogs, Bowser and Mac, attending concerts, and cheering on her beloved Detroit Lions.