Jen Newell

Jen Newell is managing director of product marketing at EAB, where she leads marketing strategy and positioning for solutions that help higher education institutions strengthen their brands, connect with prospective students, and drive enrollment growth.

Jen brings deep experience in higher education marketing and product strategy, including previous leadership roles at EAB and The Advisory Board Company. She also founded and led a consumer startup, building a brand and customer experience around the needs and behaviors of a next-generation audience. Across these experiences, Jen has developed a unique perspective on how higher education institutions can better understand their audiences, differentiate their brands, and create experiences that resonate with today’s students.