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Jo Smith

Associate Director, Product Marketing

Jo supports content creation and strategic marketing for EAB's Enroll360 Solutions and Advancement Marketing Services. Her team creates innovative content across digital and print mediums to help colleges enroll their strongest class, meet their fundraising goals, and tackle today’s most pressing enrollment and advancement challenges.

Previously, Jo conducted best practice research in EAB's strategic research department with the Independent School Executive Forum, where her research centered on talent management and parent engagement.

Prior to joining EAB, Jo worked at a digital media and events company conducting new market research and heading events for their Austin, TX market. When she’s not at work, you can find Jo cooking, traveling, or cheering on the seasonal DC sports team.

Areas of Expertise
Marketing and Enrollment, Advancement
Advancement Communications, Annual Giving, Enrollment Strategy, Independent Schools, Marketing and Recruiting