JP LaFors

JP LaFors is responsible for strategic engagement of branding and agency services at EAB. He has over 25 years of brand performance experience from working at nationally recognized and awarded advertising and direct-marketing agencies. During his career, JP has provided strategic counsel to marketing leads of consumer and business-to-business brands within the industries of health care, financial services, sports and entertainment, transportation, nonprofits, and community-based organizations. He brings a working knowledge of consumer behavior and brand positioning to the table and has led traditional and digital agency teams for UPS, Wells Fargo, Bon Secours Health System, CapCenter Mortgage, the Washington Redskins, HBO, and Kraft General Foods.

His integrated marketing background includes brand and campaign development executed in nearly all media, including television, digital, website development, print, radio, direct mail, out-of-home, and event activation. JP earned his BS in Marketing from University of Vermont and has guest-lectured at graduate and undergraduate classes.