Kate Maw

Kate is on EAB’s Marketing and Enrollment team helping graduate and adult-serving institutions across the country map tactical audience-targeting campaigns to advance enrollment, quality, and diversity goals. Kate partners closely with campus leaders to translate market signals into decision-ready plans that drive measurable results for priority programs. Before joining EAB, Kate worked in K–12 through Teach For America–Hawaiʻi, where years in the classroom shaped her passion for education and equity. She’s since expanded that focus to the adult-learner space—finding and engaging prospective students who are quietly searching for programs that can change their lives.

Outside of work, Kate spends as much time outdoors as possible - traveling, surfing, swimming, and occasionally running.