Managing Director, Partner Success
Lurene first joined EAB in 2009 and is an expert in developing strategies and marketing campaigns to assist partners in meeting their goals and objectives. As the Managing Director for Advancement Marketing Services Lurene leads our Partner Success team comprised of Strategic Leaders and Account Managers. She works closely with our partners to make data-driven decisions by bringing valuable insights and actionable intelligence to the table. She also represents our partners’ perspective as we develop strategies and innovate solutions for future offerings.
Lurene finds great joy in spending time with her son and husband as well as her large extended family including her five siblings. As a Pittsburgh native she also loves cheering on the Black and Gold –especially the Steelers.
Lurene holds a B.A. in Public Relations with minors in Marketing and Political Science from Westminster College (PA). She graduated cum laude and is a member of several national honor societies including Omicron Delta Kappa, Lambda Sigma and Pi Sigma Alpha. Lurene was a first-generation college student and the first in her family to earn a Bachelor’s degree. She’s passionate about improving access and degree completion for first-generation and underserved students.
Areas of Expertise
- Marketing and Enrollment, Advancement
- Advancement Communications, Annual Giving, Budget and Planning, Customer Service, Data and Analytics, Digital Marketing and Communications