Mary Virginia Spencer
Associate Director, Partner Development
Mary Virginia is our expert on our Appily Advance team, helping graduate and adult-serving institutions across the country map out tactical audience targeting campaigns to advance their enrollment, quality, and diversity goals. She specializes in leveraging research and analytics to develop targeted and impactful marketing strategies and campaigns.
Outside of work, Mary Virginia enjoys listening to music, trying new restaurants, reading, running and hiking. She has led 3 backpacking trips on the Appalachian Trail.
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Area of Expertise
- Marketing and Enrollment
- Specialties
- Marketing and Recruiting, Enrollment Strategy, Growth Strategy, Lead Generation and Inquiry Management