Michael Koppenheffer
Chief Innovation Officer, Enrollment Solutions
Michael Koppenheffer is Chief Innovation Officer, Enrollment Solutions at EAB, where he oversees marketing strategy and the innovation agenda for the firm’s enrollment work, including Enroll360 and Adult Learner Recruitment. His teams create and deploy winning marketing campaigns on behalf of hundreds of partner institutions across the country and around the world.
Michael has two decades of experience as a marketing executive across industries and disciplines. His insights have been featured by NPR, The Atlantic, Fast Company, and Forbes, and he is regularly quoted in Inside Higher Ed and The Chronicle of Higher Education. He has presented at hundreds of conferences and workshops, serves as a frequent host and guest on EAB’s Office Hours podcast, and is a prolific author on marketing and innovation topics.
Michael holds an MBA from Duke University and a BA from Williams College. An avid musician, he lives in Washington, DC.
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Areas of Expertise
- Marketing and Enrollment, Strategy
- Specialties
- College and University Strategy, Enrollment Strategy, Leadership Development, Marketing and Recruiting, Metrics and Dashboards