Shelly Walia

Shelly leads Advancement CRM partnerships at EAB, partnering with colleges and universities to strengthen advancement strategy, alumni engagement, employer relations, and fundraising. She works with institutional and foundation leaders to increase alumni participation, deepen donor relationships, and advance philanthropic priorities through effective, data-informed engagement.

She brings extensive experience in marketing communications, strategic content development, and partnership development across EdTech, SaaS, and higher educational publishing. Her background enables her to help advancement teams connect compelling storytelling to measurable outcomes through multi-channel campaigns, events, executive communications, and targeted donor and alumni outreach.

A trusted advisor to higher education leaders, she specializes in translating complex challenges into clear, scalable engagement strategies—supporting institutions as they elevate workforce development and continuing education narratives while building sustainable advancement and fundraising practices.