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Tara Nicola

Tara Nicola, Ph.D.

Director, Research

Tara Nicola serves as a Director in EAB’s Strategic Research division supporting research on the most pressing challenges facing higher education leaders today. She helps university leaders understand shifting student demand and make evidence-based decisions about growth, differentiation, and academic strategy.

Prior to joining EAB, Tara worked as a research consultant and data scientist, leveraging her expertise in quantitative methods to support higher education access and success initiatives.

Tara holds a Ph.D. in Education from Harvard University, an Ed.M. in Education Policy and Management from the Harvard Graduate School of Education, a M.Sc. in Higher Education from the University of Oxford, and a B.A. in English from Johns Hopkins University.

Areas of Expertise
Marketing and Enrollment, Strategy
Specialties
College and University Strategy, Data and Analytics, Enrollment Strategy, Market Research, Strategic Communication