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Tess Arena

Director, Product Marketing

Tess joined EAB in 2016. Now, as a Director in EAB's Adult Learner Recruitment division, Tess researches best practices in reaching, enrolling, and serving graduate students and adult learners. She transforms this research into a variety of digital and print content for EAB’s partners.

Tess previously led EAB’s Market Insights service, where she worked on 500+ research briefs to guide institutions’ professional and adult education portfolios.

Tess lives outside Washington, DC with her husband, German Shepherd puppy, and black cat. She enjoys cheering for her San Diego Padres, practicing yoga, and using her National Park Pass.

Areas of Expertise
Marketing and Enrollment, Professional and Adult Education
Specialties
Degree Completers, Growth Strategy, Market Research, Marketing and Recruiting

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