Accordion Blocks

Accordion blocks should be used to hide certain content, so a user can opt-in to seeing more information about a topic by clicking the accordion drop down. Accordions are also effective in shortening the length of a page and allowing a user to more easily skim a page and view what’s most relevant to them. There is the option to have the first accordion open or closed, the background and accordion colors reversed, and no section title + description (just the accordion itself).

CTA Blocks

CTA blocks come in 3 types: small, large, and global demo forms, and are used in specific places on pages.

Small CTAs

• Thinner CTA blocks that are used in the middle of content to draw attention to other relevant resources
• Come in two color options: light and dark
• Requires title text, description text, button text, and a link

Large CTAs

• The main CTA placed at the end of a page
• Can be used on all eab.com pages
• Comes in one standard color option (dark blue)
• Requires title text, description text, button text, and a link

Form CTAs (Global Demo Request Forms)

• Typically used at the end of a page
• Requires title text and description text
• Typically used on solutions pages, blogs, landing pages.
• Must be connected to a specific product line in Marketo

Differentiators Block

This block is typically used on solutions pages only to display a brief overview of the product’s benefits. See the “What Sets Enroll360 Apart?” section of the Enroll360 Solution Page for an example. This block can come left or right aligned and has the options for text or number features.

Required elements:

• Main Title
• Image (1:1 aspect ratio, 930px x 930px in size) – image will auto-adjust if not in 1:1 ratio, resulting in a compacted visual.
• Up to 4 subcategories for text option – with titles and description text for each. This does not have a subscription option.
• Up to 3 subcategories for numbers option – with titles and description text for each. This does have a sub-description option.

Differentiator Opt. 1 – Left (title required)

• Title 1 (required)

  Description is required

• Title 2

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• Title 3

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• Title 4

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Differentiator Opt. 2 – Right (title required)

• 100+

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  Optional sub-description

• 50

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  Optional sub-description

• 25%

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  Optional sub-description

Experts Block

This block can showcase up to three experts on eab.com. Experts must currently have a published bio on the site in order to be included. Expert names, titles, and headshots are all pulled in from their expert bio and cannot be adjusted here.

Required elements:

• Expert names (up to 3)

Fancy Cards Block

This block can be used to call out a variety of topics. It has two card color options: dark and light, and three background colors: dark, light, and patterned. Text and icons can be either left or center aligned and a hover option can be toggled on or off. Links can be added to each individual card. More than three cards can be used in one section, but the block will only allow three cards per row. Text within the cards can be bolded or italicized, but bulleted lists and hyperlinks will not work.

Notes:

• Cards with the dark background should only use teal icons
• Cards with the light background can use the blue or teal icons
• The patterned background should only be used with the light card option
• There are two options for the hover state: white and cool grey

Required elements:

• Icon
• *While not technically required, a card title and description text is strongly recommended for the best visual results

Featured Carousel Block

This block is used on landing pages such as focus areas/institution type pages – not recommended for resource pages such as blogs, infographics, etc. Block should have a minimum of 3 resources to display.

Required elements:

• Slide title
• Slide description
• Image
• Resource link + button text

Featured Carousel Title (optional)

Slide Title 1 (required)

Slide Title 1 (required)

Required Button Text

Featured Carousel Title (optional)

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Learn More

Featured Carousel Title (optional)

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Access Now

Featured Carousel Title (optional)

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Get the Resources

Featured Carousel Title (optional)

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Download Now

Slide Title 1 (required)

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Lorem ipsum 5

Features Block

These blocks are widely used on solutions pages, focus area pages, resource centers and institution type pages. This block type is not recommended for use on blogs and other resource pages.

They can be used with or without flair elements, with lottie animations, or embed scripts. Links can also be added to each card. The default is set to left/right alternating text/image orientation. Card can be set as the featured row which applies a light teal background color to the feature instead of the default white/grey background. Image with/without flair elements should be 532x355px (recommended image aspect ratio is 3:2).

Only one graphic type is allowed per block section. You cannot combine static images, Lotties, and embed scripts within one alternating block.

Real page examples:

• Lotties – Edify Solution Page
• Image without flair – ALR Solution Page
• Image with flair – Advancement Advisory Solution Page

Required elements:

• Image (3:2/532x355px), Lottie, or embed script (Youvisit)
• *Strongly recommended to have a card title and description

Eyebrow (optional)

Card Title (optional) With Flair

Description (optional) – Example with flair element.

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Optional Link

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Lorem ipsum

Lorem Ipsum (Featured)

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• Lorem ipsum dolor sit amet
• Consectetur adipiscing elit
• Sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

Learn More

Eyebrow (optional)

Card Title (optional) Without Flair

Description (optional) – Example without flair element.

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Optional Link

Eyebrow (optional)

Card Title (optional) With Lottie Animation

Description (optional).

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Optional Link

Featured Experts Block

This block can showcase up to four experts. Experts must already have a published bio on eab.com before they can be featured in this block. To request a bio, please fill out this form. This block is typically used on solutions pages as a contact call to action. See the Enroll360 Solution Page for a real life example of the block.

Experts info (headshot, title, specialties)  is pulled in directly from their expert bios and cannot be edited. Any changes need to be edited on the expert bio page.

We cannot change text attributes in this block, i.e bold, italic, underlined, etc.

Required elements:

• up to 4 experts with published bios
• Overline/eyebrow text
• *Strongly recommended to have a title and description text

Overline/Eyebrow Text (required)

Title (required)

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Required Link

Lia Davidson

Chief Marketing Officer

Specialties Growth Strategy, Leadership Development, Marketing and Recruiting, Organization Change Management, Strategic Planning

Scott Schirmeier

President, Technology and Partner Development

Specialties Leadership Development, Student Success, Growth Strategy, Professional Development

David L. Felsenthal

Chief Executive Officer

Specialties Career Development, College and University Strategy, Enrollment Strategy, Future Market Trends, Growth Strategy, Independent Schools, Strategic Planning

Featured Podcast Block

This block is designed to showcase one podcast episode. All information is pulled directly from the podcast page and cannot be edited within the block. This block can be used on resource pages and others a needed.

Required elements:

• Podcast episode

Featured Episode

October 27, 2020

3 Student Success Lessons That Power EAB’s “Moon Shot for Equity”

Milwaukee Area Technical College President Dr. Vicki Martin joins EAB Vice President of Partnerships, Tom Sugar, to talk about three lessons learned from Georgia State University's success in erasing equity gaps–and how MATC is working with EAB to make similar systemic changes.

Listen Now

Featured Blog Posts Block

This block can be used on resource centers and landing pages. There must be four blogs in this block (max + minimum). Blog must be already published to be included.

Required elements:

• Block title
• List of published blog to be featured