- The average edu website visit is 2.4 minutes, while EAB virtual tour visits are on average 10 minutes
- Virtual tour partners’ physical visits increase by up to 27%
- Quality inquiries increase by as much as 18%
Engaging prospective students requires
The ultimate virtual tour
Engaging prospective students requires engaging content. Our virtual campus tours go way beyond what other tour or map vendors provide. This is possible through the combination of proprietary technology and our award-winning studio production teams.
In addition to delivering unparalleled engagement virtual tours provide meaningful data. This data is transformed into actionable insights that are leveraged to deliver the optimal results across enrollment marketing programs.
Meaningful engagement delivers results
Integrating immersive virtual tours into enrollment marketing programs drives meaningful engagement. Interactive digital exploration convert a visitor’s interest into intent and consideration through experiential learning.
Email programs that leverage virtual tours see, on average, a 7.5% increase in respondents. Mailers that contain URLs to tours can see up to a 14% increase in respondents. Respondents who engage with tours, vs those who did not, apply at 73% higher rate.
Research & Insights
Which markets will yield the best results?
Traditional content cannot tell your campuses story or evoke the emotional reaction a student has when physically experiencing it. Learn how interactive virtual content is helping to differentiate campuses and actually increase the number of campus visits.
In this enrollment environment, leaders need real-time visibility into competitive market dynamics and shifting student trends. Fueled by the industry's largest data asset — built from 1.5+ billion student interactions — our Enrollment Services offering combines smart recruitment marketing and prescriptive analytics with strategic support to help colleges fulfill their enrollment mission.
Gen Z students share what enrollment strategies you need to learn—and unlearn—to successfully recruit their generation.