Content Type: Video

At their best, course maps reflect an ideal student experience in each academic programme at your institution. They go beyond listing required modules and seminars by depicting the interpersonal, service learning, and career preparation opportunities that add up to a meaningful university experience—and ideally, a rewarding career. Watch this video for four essential components to equip students on their journey.

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While most enrollment teams understand the importance of user testing their college’s website, some are reluctant to do it because they think they don’t have the necessary expertise, worry that it requires more time than they can spare, or think it calls for specialized tools they don’t have. This video shares principles for your website’s navigation that will improve the experience for prospective students at every stage in their enrollment journey.

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