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Adapting Student Career Development for the Gen Z Era

Monday, Feb 26, 2024, 1:00 PM – 2:00 PM ET

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Pressure continues to mount for higher education to do more to enhance students’ post-graduation outcomes. Specifically, university leaders must recognize that Gen Z students considering whether to enroll in higher ed are increasingly concerned about “life success,” which includes traditional measures like job security but also fulfillment and an overall sense of thriving.

Despite evolving student needs and rapidly changing workplaces, university career development has remained relatively the same across the last decade. As a result, alumni are increasingly underemployed and dissatisfied, often regretting their academic decisions due to colleges not meeting their career needs. As higher ed outcomes become less promising, prospective students and their families are more seriously weighing the cost of college against its perceived return on investment.

This EAB session focuses on three critical career development investments institutional leaders need to make to reclaim the ROI narrative in higher education. Specifically, attendees will learn how they can articulate personal and professional payoff to prospects, prepare students to thrive throughout college and in their careers, and level the playing field for underserved students by helping them build social capital.

Topics covered in this session:

  • How higher education lost control of the ROI narrative
  • Where higher ed can invest in career development strategies to reclaim the narrative
  • New EAB resources and tools to help university leaders jumpstart their career development initiatives


Use the drop-down to register for a session. These sessions are best suited for VPSAs and career center/services directors. Registration for each session is limited to two attendees per institution.

  • Monday, January 29, 2024 | 1:30 p.m. – 2:30 p.m. ET
  • Monday, February 12, 2024 | 1:30 p.m. – 2:30 p.m. ET
  • Monday, February 26, 2024 | 1:00 p.m. – 2:00 p.m. ET

Experts associated with this event

EAB Experts

Christina Hubbard, PhD

Christina Hubbard, PhD

Senior Director, Research Advisory Services

Christina Hubbard joined EAB in 2017 and is a Senior Director in Research Advisory Services. Christina has spent nearly 25 years in higher education serving post-traditional learners. Prior to joining EAB, she served in a variety of roles at Northern Virginia Community College and gained experience in academic advising, program management, student access and success, financial aid, online teaching, workforce development, and community engagement. Earlier in her career, she served military students in the Pentagon and in university and graduate school environments.

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Melanie Overton

Melanie Overton, Ed.D

Director, Research Advisory Services

Melanie Overton is a Director in EAB’s Research Advisory Services. She provides decision support for partner institutions around academic, advancement, DEIJ, and student success strategy. Melanie’s prior administrative experience includes tenures as Chief Student Affairs Officer, Vice President of Advancement, and Vice President of Enrollment, and she led the network of United Methodist-related colleges from 2011 to 2016. She has benefited from extraordinary leadership development opportunities, which most recently included the Council of Independent Colleges’ Presidential Vocation and Institutional Mission fellowship.

She lives in Western Tennessee with her husband, daughter, and two rambunctious dogs.

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