Navigating the Master’s Market Opportunity

Canadian institutions are increasingly looking to the master’s market to bolster losses on undergraduate enrolment, especially as they plan for the impact of new visa restrictions. But the master’s market is complex and opportunities for new student audiences and revenue potential vary. For Canadian institutions looking to enter the market or grow their master’s portfolio, a nuanced understanding of the competitive landscape is essential to avoid profitless growth.

In this webinar featuring EAB expert advice and a panel of Canadian higher education leaders, attendees will learn must-know information about navigating the Canadian master’s market landscape in 2024 and beyond. EAB experts will share insights about market size and enrolment trends, discuss key players and the level of concentration across the current market, and illustrate how these trends vary across disciplines. In the panel discussion, panelists will share their unique perspectives on what it takes to field successful master’s programs in Canada, including what strategies work and what pitfalls should be avoided.

Beyond exploring the market opportunity, EAB’s experts will also share research on the expectations today’s adult learners bring to their consideration of master’s program options. To successfully enter the master’s market, it is essential to understand what adult learners seek in program modality, content, and services, as well as their typical practices in today’s “stealth shopping” approach to searching for graduate programs.

Session

Click the Register button to sign up for the session. This session is best suited for provosts, heads of continuing education, and heads of enrolment.

• Tuesday, August 13, 2024 | 2:00 p.m. – 3:30 p.m. Eastern Time