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Achieving Smart Growth in Microcredential Programs: Part One

Developing Financially Viable Microcredentials: Strategies for Prioritizing Financial Analysis

There are no more upcoming sessions for this event.

Professional Continuing and Online (PCO) leaders are inundated with hype touting microcredentials as the future of education and the way to maintain the relevance of higher ed in a shifting landscape. Amidst the pressure to stand up new microcredential offerings, leaders should prioritize financial sustainability to ensure that they meet their financial goals in this chaotic space, whether seeking to use microcredentials as a revenue stream or just looking to break even while achieving mission-driven goals. In this roundtable, we will examine the current microcredentials landscape, profile tactics to ensure that microcredential offerings are aligned to market demand before launch, and share approaches to ongoing assessment of microcredential performance.


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  • Wednesday, January 17, 2024 | 2:00 p.m. – 3:00 p.m. ET
  • Thursday, February 1, 2024 | 10:00 a.m. – 11:00 a.m. ET

This is Part One of our event, Achieving Smart Growth in Microcredential Programs. Register here for Part Two: Leveraging Stackability and Employer Partnerships to Design Effective Microcredentials.

Experts associated with this event

EAB Experts

Davis Cousar headshot

Davis Cousar

Research Analyst

Davis Cousar is a researcher at EAB specializing in professional and adult education. Prior to joining EAB, he worked in K-12 research and specialized in student success and retention.
Outside of work, you can find him cooking, hiking, and attempting to learn how to crochet.

Davis earned a bachelor’s in economics and international affairs summa cum laude from Furman University and is a member of the Phi Beta Kappa honors society.

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Jennifer Lerner

Jennifer Lerner

Senior Director, Professional and Adult Education Forum

Jennifer joined EAB in 2021 as Senior Director for the Professional and Adult Education Forum. She leads research and services, including customized Market Insights reports, for partners interested in the areas of continuing, professional, online, and adult education. Prior to EAB, Jennifer was Associate Vice President for e-Learning at Northern Virginia Community College.

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