Recapturing the “Return on Athletics” for Small Schools

While headlines about conference realignment and NIL only impact a small number of institutions, the tumultuous landscape for college athletics is not limited to the institutions or programs that make the news. Calculating the real return on athletics is complicated. When institutions compare gross tuition revenue to unfunded aid, and intangible outcomes like donor and alumni engagement, branding and marketing, and the student value proposition, the equation becomes more complex.

In a world of “doing less with less”, universities need to reframe athletics to be a differentiator and focus on Return on Athletics. Join EAB’s interactive panel with partners who have changed the conversation on their campus about athletics, and reframed their programs from a cost center to a strategic differentiator.

Register to:

• Learn directly from your peers about the current challenges in athletics
• Uncover different approaches to managing athletics and achieving a positive ROI
• Understand how other institutions are reframing athletics as a differentiator

Session

Click the Register button to sign up.

Attendance is best suited for Small School Presidents, Vice Presidents of Student Affairs, and Vice Presidents of Enrollment Management. Registration is limited to two attendees per institution.

• Thursday, September 26, 2024 | 1:00 p.m. – 2:00 p.m. Eastern Time