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Advancing Enrollment Strategy in a Time of Uncertainty

Defending and Contextualizing Strategy with EAB’s Enrollment Analytics Portfolio

Thursday, Oct 16, 2025, 1:30 PM – 2:30 PM ET

Partner Event

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Enrollment leaders today face an increasingly complex landscape: demographic decline, shifting student expectations, and persistent doubts about the value of a college degree. These forces demand not only new approaches to recruitment and engagement, but also sharper tools for understanding the challenges ahead.

Join us for an engaging virtual discussion that highlights new headwinds facing enrollment teams, shows how EAB’s Enrollment Analytics Portfolio quantifies these challenges based on your institution’s specific context, and explores innovative strategies to counteract these enrollment threats.

Participants will:

  • Understand what’s driving the crisis of public confidence in higher education and how it’s impacting enrollment
  • Discover how EAB’s Enrollment Analytics Portfolio can give you a clearer view of your institution’s enrollment performance—historically compared to peers, across demographic shifts, and under projected macroeconomic pressures through 2035
  • Explore proactive strategies for building strong relationships with prospective students and families to strengthen engagement
  • Learn from institutional examples that have successfully addressed enrollment challenges and charted a path forward
  • Review how data-driven insights from the Portfolio can inform strategic planning, sharpen your messaging about institutional value and employment outcomes, and help you set realistic, achievable goals

This session is tailored for Vice Presidents, AVPs of Enrollment, and senior enrollment leaders. Limited to two participants per institution.

Session

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  • Thursday, October 16, 2025 | 1:30 p.m. – 2:30 p.m. Eastern Time

Experts associated with this event

EAB Experts

Jon Rice

Jon Rice

Director, Research Advisory Services

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Brian Schueler

Director, Research Development

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