Collaborative to Implement a Dynamic Value Proposition Management System

To register for this event, please reach out to us at [email protected].

How do you set yourself apart to families in a competitive market? EAB’s research recommends finding and communicating your differentiation sweet spot—where your school meets families’ needs in ways competitors cannot.

Join a nationwide cohort of peers this spring to learn how to develop your school’s unique value proposition and be families’ school of choice, then establish a system to remain distinct and competitive in today’s evolving market. Participants will:

• Assess the maturity of their current value proposition and learn key criteria to make their school’s value proposition more compelling.
• Evaluate their school’s value proposition on distinction from competitors and identify the metrics required to test and refine these assumptions.
• Conduct an initial analysis of audience needs, pains, and gains and create a data collection plan to validate these hypotheses.
• Apply lessons learned to differentiate their value proposition and embed value management as a system to remain dynamic as the market continues to change.

Collaborative Highlights:

• 4 working sessions with independent school leaders from around the country, facilitated by EAB experts
• Resources to support implementation, including communication templates, project plans, and implementation guides
• Weekly office hours for thought partnership and individualized support from EAB

Sessions

To complete your registration, please reach out to us at [email protected]. 

Attendance is best suited for heads of school, directors of enrollment, and directors of marketing. Registration is limited to three attendees per school.

• Thursday, February 6, 2025 | 1:00 p.m. – 2:30 p.m. Eastern Time
• Thursday, March 13, 2025 | 1:00 p.m. – 2:30 p.m. Eastern Time
• Thursday, April 3, 2025 | 1:00 p.m. – 2:30 p.m. Eastern Time
• Thursday, May 15, 2025 | 1:00 p.m. – 2:30 p.m. Eastern Time