Marketing Strategy in the Era of Mega-Stealth Shopping

Student recruitment is facing a profound transformation. As digital behaviors shift, more prospective students are researching, comparing, and making decisions independently—often leaving institutions with fewer opportunities for direct engagement. The rise of “mega-stealth shopping” means traditional recruitment and marketing efforts may no longer deliver the same results, challenging deans to rethink how their colleges attract and enroll students in a competitive higher education market.

This two-part virtual series is purpose-built for university deans. It focuses on how marketing strategy—when closely aligned with institutional priorities—can directly support your leadership in meeting enrollment targets, strengthening academic programs, and advancing your college’s mission. Each session provides actionable steps for integrating effective marketing practices into your broader strategy, without requiring you to be a marketing expert.

Session 1: Building Awareness for Prospective Students
Explore the strategic impact of mega-stealth shopping on enrollment and why deans are uniquely positioned to guide their colleges through this landscape. We’ll discuss the concrete ways changing student behaviors affect recruitment pipelines, and how academic leaders can proactively adapt. Expect practical guidance for partnering with marketing and admissions teams, shaping messages that speak to your institution’s strengths, and ensuring outreach efforts support your enrollment and academic goals.

Session 2: Leveraging Campus Resources to Secure Enrollment
Discover how deans can leverage internal resources—such as faculty expertise, program differentiation, and the college website—to enhance student engagement and boost enrollment. This session will spotlight best practices for making the most of what already exists within your college, aligning these assets with your enrollment priorities, and fostering collaboration across units. Gain insights that help you make targeted improvements, address gaps in the recruitment funnel, and deliver results that support your institution’s long-term success.

Register now to join one or both sessions and equip yourself with strategies to advance your college’s enrollment and mission.

Sessions

Select your sessions and click Register to sign up.

Attendance is limited to deans.

• Tuesday, October 21, 2025 | 1:00 p.m. – 2:00 p.m. Eastern Time
• Monday, November 10, 2025 | 1:00 p.m. – 2:00 p.m. Eastern Time