New Approaches to Employer-Higher Education Partnerships
A Panel Discussion
Partner Event
Most leaders rely on employer partnerships as a way to serve more adult students, to better align program offerings with industry need, and to grow revenue. But finding the right partners and structuring the partnerships effectively is an ongoing challenge. Employers may struggle to articulate what they really need in program content and employee skills, or may have speed-to-market expectations that most higher education institutions just can’t meet. Leaders have to balance curriculum investment and customization with the realities of likely program revenue, especially when employer partners may not come through with the large number of enrollees they promised at the start of the partnership. And through it all, presidents, provosts, and boards have their eyes on the big headline partnerships and wonder why their own institution isn’t operating at that scale.
Join EAB for an expert panel to explore how employer partnership strategy is evolving and how your institution can refine its approach to finding and effectively designing these partnerships. The panel will include three innovative leaders in the employer partnership space:
- Sarah DeMark, Vice President of Workforce Intelligence and Credential Integrity at Western Governors Univeristy
- Adam Fein, Vice President for Digital Strategy and Innovation and Chief Digital Officer at University of North Texas
- Rob Towner, Associate Vice President, EDGE at Northeastern University
The panel will discuss how they build effective employer partnerships, what has changed over time in their approach to these partnerships, and their insights about how we’ll need to evolve our thinking about employer partnerships in the future.
Heads of PAE, Provosts, VPs of Strategy, and leaders focused on expanding employer partnerships, will benefit from participating in this virtual session.
Session
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- Thursday, April 24, 2025 | 3:30 p.m. – 4:30 p.m. Eastern Time
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Guests

Sarah DeMark
Vice President of Workforce Intelligence and Credential Integrity at Western Governors University

Adam Fein
Vice President for Digital Strategy and Innovation and Chief Digital Officer at University of North Texas

Rob Towner
Associate Vice President, EDGE at Northeastern University