How Modern Campaigns Build Relevance and Differentiation

As campaign goals rise and donor engagement patterns shift, advancement leaders face increasing pressure to demonstrate not just fundraising success but institutional relevance. Campaigns once served primarily as vehicles for philanthropy; today, they are powerful tools for defining institutional identity, articulating value, and sustaining long-term momentum. Yet traditional models built around long timelines and alumni-centric appeals are losing traction.

In this session, EAB shares research on how to:

• Differentiate your institution in an increasingly crowded higher ed marketplace

• Craft tailored, outside-in campaign messaging that resonates with audiences beyond alumni
• Demonstrate distinctive, relevant, and provable value propositions

Watch the on-demand webinar to assess the durability of the traditional campaign model and discover strategies to ensure your next campaign drives lasting impact.

This session originally debuted at EAB’s 2025 Advancement Roundtable and is best suited for Chief Advancement Officers.

Check out our other topics

• Navigating Opportunities and Risks Ahead in Advancement
• Building Tomorrow’s Major Gift Pipeline

Please make sure to log in to view the on-demand recording and event materials below.