How Modern Campaigns Build Relevance and Differentiation
Partner Event
As campaign goals rise and donor engagement patterns shift, advancement leaders face increasing pressure to demonstrate not just fundraising success but institutional relevance. Campaigns once served primarily as vehicles for philanthropy; today, they are powerful tools for defining institutional identity, articulating value, and sustaining long-term momentum. Yet traditional models built around long timelines and alumni-centric appeals are losing traction.
In this session, EAB will share research on how to:
- Differentiate your institution in an increasingly crowded higher ed marketplace
- Craft tailored, outside-in campaign messaging that resonates with audiences beyond alumni
- Demonstrate distinctive, relevant, and provable value propositions
Join us to assess the durability of the traditional campaign model and discover strategies to ensure your next campaign drives lasting impact.
This session originally debuted at EAB’s 2025 Advancement Roundtable and is best suited for Chief Advancement Officers. Limited to one attendee per institution.
Session
Click the Register button to sign up.
Attendance is limited to Chief Advancement Officers. Registration is limited to one attendee per institution.
- Friday, January 16, 2026 | 1:30 p.m. – 2:30 p.m. Eastern Time
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