Where Recruitment Investment Pays Off

As universities across Europe and Ireland face increasing pressure to justify and optimize their international recruitment investments, leaders need to make sharper decisions about where, how, and why they invest. For many institutions, the question is no longer simply how to add more students. Campus capacity, housing pressures, programme limits, policy uncertainty, and public opinion are forcing more disciplined choices about which markets and programmes generate sustainable net tuition revenue.

Join EAB for a 30-minute virtual introduction to our Cost of Acquisition Calculator, a practical tool designed to help institutions evaluate the effectiveness of their international recruitment strategies. We’ll show how the calculator uses existing institutional data—including tuition fees, scholarship spend, and agent commissions—to measure cost of acquisition (COA) and net tuition revenue (NTR) across markets and programmes.

Through examples and discussion, participants will see how these insights can inform recruitment investment, market prioritisation, and enrolment planning. We’ll also preview the calculator’s scenario modelling capabilities, which help institutions evaluate growth strategies and understand the trade-offs between enrolment targets and recruitment costs.

Whether you’re looking to improve enrolment efficiency or make more informed recruitment investments, this session will introduce a data-informed approach to international recruitment planning.

Key Takeaways

• Learn how institutions can use existing data to measure cost of acquisition (COA) and net tuition revenue (NTR)
• Explore the key drivers of international recruitment costs
• See how scenario modelling can support recruitment planning and market prioritisation
• Preview EAB’s Cost of Acquisition Calculator and reporting capabilities

Session

Click the Register button to sign up.

• Thursday, September 17, 2026 | 3:30 p.m. – 4:00 p.m. Central European Summer Time