Anticipating the Impact of Gen Z: What Advancement Leaders Need to Know

As the next generation of alumni begin to build wealth and join advancement teams as staff members, advancement leaders must understand generational trends to create compelling engagement and fundraising strategies.

Sessions

This session will define Gen Z and discuss the events that have shaped the generation’s worldview. The session will spotlight five attributes that make Generation Z unique and dive into the impact these forces will have on their relationship with advancement as alumni, donors, volunteers, and staff. Advancement leaders will have an opportunity to hear from peers as they begin to navigate this generation as part of their constituency. EAB experts will also provide a library of resources throughout the session that can assist advancement leaders as they navigate the generation.

Use the drop-down in the banner above to register for one of the sessions.

• Monday, May 8, 2023 | 2:00 p.m. – 3:00 p.m. Eastern Time (Senior Advancement Leadership)
  • Two attendees per institution
• Thursday, June 1, 2023 | 10:00 a.m. – 11:00 a.m. Eastern Time (Senior Advancement Leadership)
  • 15:00 – 16:00 British Summer Time
  • 17:00 – 18:00 Eastern European Summer Time
  • Two attendees per institution