The Next Era of Campaign Strategy: Four Must-Ask Questions for Future Success

With over 60% of presidents saying they hope to start or expand a campaign, the 2020s are shaping up to be the “decade of the campaign.” However, questions linger about the effectiveness of campaigns amid both donor and staff campaign fatigue.

Sessions

This session will focus on new models and innovations in campaign structure and strategy. We will investigate different in-kind models for activating support and energizing the campus community around advancement. Specifically, we’ll discuss the value of dollar goals, the repetitive priorities that make donors and alumni lose interest in campaigns, and strategies to overcome campaign fatigue. The session will conclude with a high-level discussion about the future of the comprehensive campaign.

Use the drop-down in the banner above to register for one of the sessions.

• Tuesday, June 6, 2023 | 3:30 p.m. – 4:30 p.m. Eastern Time (CAO Only)
  • One attendee per institution
• Thursday, June 15, 2023 | 1:00 p.m. – 2:00 p.m. Eastern Time (Senior Advancement Leadership)
  • Two attendees per institution
• Tuesday, June 20, 2023 | 10:00 a.m. – 11:00 a.m. Eastern Time (Senior Advancement Leadership)
  • 15:00 – 16:00 British Summer Time
  • 17:00 – 18:00 Eastern European Summer Time
  • Two attendees per institution