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Agile Campaign Strategy: Part II

Saturday, Dec 14, 2024
This webconference walks through the critical questions that need to be considered to execute a mini-campaign, providing examples from member institutions that have taken this targeted approach.

About the Webconference

Building upon the idea of increasing flexibility and reducing burnout in campaigns, as highlighted in the first of this two-part series, this webconference presents our second identified option to evolve campaign strategy: the “mini-campaign.”

An emerging model, the mini-campaign is a more targeted campaign strategy around a specific priority, in which all components of the traditional campaign are downsized. This presentation walks through the critical questions that need to be considered to launch and execute a mini-campaign and provides examples from member institutions that have taken this targeted approach.