Crafting a Compelling Case

Today’s top donors have higher expectations than ever. They seek transformative ideas, large-scale impact, and a clear case for investment. This new breed of donor has heightened expectations for the organizations they support. Yet proposals for these donor investors often lack the compelling narratives and clear data that they use when evaluating philanthropic investments.

This means that there are new considerations for philanthropy to engage the next generation of donors. This requires setting goals, evaluating organizations, solving problems, and analyzing results. But more often than not, major gift officers struggle to make the case relevant. Proposals read like research documents instead of compelling pitches. They include excessive jargon, unexciting gift opportunities, and opaque financial details.

This webconference will arm front-line fundraisers with ideas on how to combine faculty narratives, impact metrics, and effective stewardship to make the case to major donors for investment in your institution.

Please log in to view the event materials below.