Creating a Culture of Giving

Declining alumni participation rates, average gift sizes, and average donor numbers have created a concerning environment for higher ed advancement offices. Chief advancement officers and their teams must turn their focus to aquiring current students as donors, which will help to preempt challenges with young alumni giving.

This webinar explores ways to capitalize on the advantages of student philanthropy with tactics such as:

• Implementing senior giving initiatives
• Making direct asks of all students
• Systemizing student data collection