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Embedding Demand Validation in New Program Launch

Thursday, Dec 5, 2024
Watch the on-demand webinar on our YouTube channel. Faculty are inherently innovative, especially when it comes to designing new academic programs. But because faculty are disconnected from the day-to-day realities of new student recruitment, new programs tend to reflect faculty priorities more than emerging student interests. As a result, new programs rarely drive enrollment growth, […]

Watch the on-demand webinar on our
YouTube channel.

Faculty are inherently innovative, especially when it comes to designing new academic programs. But because faculty are disconnected from the day-to-day realities of new student recruitment, new programs tend to reflect faculty priorities more than emerging student interests. As a result, new programs rarely drive enrollment growth, despite the investments required to launch them. Progressive institutions are embedding enrollment demand-validation in new program launches to ensure new programs are aligned with institutional goals.

This webconference will examine how enrollment managers are guiding the academic program launch process to drive enrollment growth.

Please Join Us to Learn:

  • How a dynamic pre-proposal process harnesses faculty innovation for growth
  • How to identify emerging demand for new programs
  • How flexible launch targets can maximize a new program’s potential